Marketing management : analysis, planning, implementation, and control / Philip Kotler
| Main Author: | Kotler, Philip |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1994 |
| Edition: | 8th ed. |
| Subjects: |
Marketing.
Marketing -- > Management. |
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