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Record Citations
APA Citation
Kotler, P. (1994). Marketing management : analysis, planning, implementation, and control (8th ed.). Englewood Cliffs, N.J.: Prentice Hall.
MLA CitationKotler, Philip. Marketing Management : Analysis, Planning, Implementation, and Control. 8th ed. Englewood Cliffs, N.J.: Prentice Hall, 1994.
Warning: These citations may not always be 100% accurate.