Handbook of modern marketing / edited byVictor P. Buell
| Other Authors: | Buell, Victor P. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1986 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing.
|
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| Physical Description: |
1 v. (various pagings) : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographies and indexes |
| ISBN: |
0070088543 |