Marketing : contemporary concepts and practices / William F. Shoell and Joseph P. Guiltinan
| Main Author: | Shoell, William F. |
|---|---|
| Other Authors: | Guiltinan, Joseph P. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : Allyn and Bacon, 1999 |
| Edition: | 3rd ed. |
| Subjects: |
Marketing.
Selling. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxv, 762 p. : illus. ; 25 cm. |
| ISBN: |
0205105696 |