Record Citations

APA Citation

Shoell, W. F., & Guiltinan, J. P. (1999). Marketing : contemporary concepts and practices (3rd ed.). Boston: Allyn and Bacon.

MLA Citation

Shoell, William F., and Joseph P Guiltinan. Marketing : Contemporary Concepts and Practices. 3rd ed. Boston: Allyn and Bacon, 1999.

Warning: These citations may not always be 100% accurate.