Managing new products : the power of innovation / Thomas D. Kuczmarski
| Main Author: | Kuczmarski,Thomas D. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New Jersey : Prentice Hall, 1992 |
| Edition: | 2nd ed. |
| Subjects: |
New products.
Marketing. Product management. |
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