« Back to Record
Record Citations
APA Citation
Kotler, P., & Armstrong, G. (1997). Marketing an introduction (4th ed.). Upper Saddle River, NJ.: Prentice Hall.
MLA CitationKotler, Philip, and Gary Armstrong. Marketing an Introduction. 4th ed. Upper Saddle River, NJ.: Prentice Hall, 1997.
Warning: These citations may not always be 100% accurate.