Strategic marketing / David W. Cravens
| Main Author: | Cravens, David W. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Burr Ridge IL. : Irwin, 1994 |
| Edition: | 4th ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
Marketing --
> Management.
Marketing -- > Decision making. Marketing. Strategic planning. |
| Tags: |
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| Physical Description: |
xxxi, 811 p. : illus., graphs ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0256122121 |