Marketing research for managers / Sunny Crouch, Matthew Housden
| Main Author: | Crouch, Sunny |
|---|---|
| Other Authors: | Housden, Matthew |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Oxford : Butterworths-Heinemann, 1996 |
| Edition: | 2nd ed. |
| Series: |
The marketing series
|
| Subjects: |
Marketing research.
|
| Tags: |
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| Physical Description: |
xii, 322 p. : illus., tables ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0750604883 |