VuFind

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walher, Jean-Claude Larreche

Main Author: Boyd, Harper W.
Other Authors: Larreche, Jean-Claude, Walher, Orville C.
Format: MONOGRAPHS
Language: English
Published: Chicago : Irwin, 1995
Edition: 2nd ed.
Series: The Irwing series in marketing
Subjects: Marketing -- > Management.
Tags: Add
No Tags, Be the first to tag this record!
LEADER 00896nam a2200217 a 4500
001 0002652
003 Th-MUT
008 181106s9999 xx 000 0 eng d
020 |a 0256125767  |c 624 
040 |a DLC  |c MUT 
050 4 |a HF5414.13  |b B69M37 1995 
100 1 |a Boyd, Harper W. 
245 1 0 |a Marketing management : a strategic approach with a global orientation  |b /  |c Harper W. Boyd, Orville C. Walher, Jean-Claude Larreche 
250 |a 2nd ed. 
260 |a Chicago :  |b Irwin,  |c 1995 
300 |a xvi, 555 p. :  |b charts, tables ;  |c 27 cm. 
440 0 |a The Irwing series in marketing 
650 0 |a Marketing --  |x Management. 
700 1 |a Larreche, Jean-Claude 
700 1 |a Walher, Orville C. 
991 |a MONOGRAPHS  |b 8  |c 2018-11-06 21:24:15  |d 2022-09-06 16:04:34  |e mut  |f n  |g 2018-11-06  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r ilu  |s eng  |t 1995   |u 2nd ed.  |v Marketing management : a strategic approach with a global orientation / 

Similar Items

Search Options

Find More

Need Help?