Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walher, Jean-Claude Larreche
| Main Author: | Boyd, Harper W. |
|---|---|
| Other Authors: | Larreche, Jean-Claude, Walher, Orville C. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Chicago : Irwin, 1995 |
| Edition: | 2nd ed. |
| Series: |
The Irwing series in marketing
|
| Subjects: |
Marketing --
> Management.
|
| Tags: |
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| Physical Description: |
xvi, 555 p. : charts, tables ; 27 cm. |
|---|---|
| ISBN: |
0256125767 |