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Record Citations
APA Citation
Boyd, H. W., Larreche, J., & Walher, O. C. (1995). Marketing management : a strategic approach with a global orientation (2nd ed.). Chicago: Irwin.
MLA CitationBoyd, Harper W., Jean-Claude Larreche, and Orville C Walher. Marketing Management : A Strategic Approach With a Global Orientation. 2nd ed. Chicago: Irwin, 1995.
Warning: These citations may not always be 100% accurate.