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Record Citations
APA Citation
Rust, R. T., Keiningham, T. L., & Zahorik, A. J. (1996). Service marketing. New York: Harpercollins College.
MLA CitationRust, Roland T., Timothy L Keiningham, and Anthony J Zahorik. Service Marketing. New York: Harpercollins College, 1996.
Warning: These citations may not always be 100% accurate.